PFG (Power Farming Group) is the largest agricultural machinery distributor in the southern hemisphere. They source leading tractor & machinery brands from around the world for Aussie & NZ farmers.
DEUTZ FAHR is one of these brands.
Goal.
A complex digital strategy that delivers exposure for every PFG dealer plus encompasses all 4 major tractor and 17 machinery brands.
The Challenge.
PFG is a large-scale business with a ton of experience in regional markets. They came to us needing a revamped digital strategy to scale their business and deliver more exposure for their dealers. PFG is comprised of 4 major tractor brands and 17 machinery brands. The challenge was to implement an all-encompassing strategy that optimised their digital presence and grew the brands. .
The Strategy.
PFG is a multifaceted beast we love to tame. Its complexity lies within its many moving parts and stakeholders. We implemented a two-pronged social media strategy that involved regular organic posting and a paid advertising schedule to meet their brand and sales objectives.
The Solution.
The Australian farming community love social media! We discovered the old ‘bush telegraph’ alive and well in the form of social platforms, particularly Facebook and Instagram. We can reach our target audience wherever they are (from herding sheep to ploughing fields), at any time of the day, where our farmers love to share stories, show-off purchases and ask questions.
PFG has grown exponentially since they invested in social media as a core marketing channel. They continue to break sales records year on year, their brand equity has increased substantially and the best part? They are achieving record ROI’s on all their campaigns.
