As Australia's biggest independent tyre group, TYREPOWER boasts over 240 stores across the country, offering a variety of products and services to keep Aussies safe on the road.
Goal.
Reaching people that are ‘ready to buy' plus strengthening & building the Tyrepower brand.
The Challenge.
We’re proud to have a long-standing relationship spanning over 11 years, initially established by our sister agency, Halo Advertising.
Tyrepower is not a franchise and is owned entirely by its independent members equal shareholders in the company. Members are in control of their own business and hold the power to influence the future direction of the group, therefore, we designed a business model intended to foster a culture of success.
Additionally, as research shows people are only in the market when they need tyres when they are regularly on sale. This creates a challenge as we need to reach people that are ‘ready to buy' as well as building the Tyrepower brand so they are front of mind for consumers.
The Strategy.
We introduced paid social media to Tyrepower and upon seeing the strong ROI it delivers, we developed a campaign schedule every month to coincide with their specific sale events, sponsorships and offers.
The Solution.
The strategy included campaign & big idea development. advertising strategy, A/B testing, corporate guidelines, brand development, videography and planning. Social Media included paid campaign management, content optimisation and monthly reporting.
