BLANCO are the world’s number one maker of premium kitchen & appliance brands, featuring superior design, functionality & innovation.
Goal.
Distinguishing Blanco above their competition, plus encouraging their target audience to purchase multiple products in a cluttered & competitive market.
The challenge.
Our goal was amplifying Blanco’s sink and tap range to the Australian market. In previous campaigns, BLANCO promoted their ‘BLANCO Unit’, which refers to their sink and tap offering. This messaging proved confusing to the target audience and didn’t articulate the market value, or quality of the product range.
The Strategy.
Our research showed home renovators spend oodles of time conducting research online, therefore, the logical place to reach them was online.
A significant challenge was cutting through the noise of a cluttered kitchen appliance category in a highly competitive space.
Our ‘big idea’ clearly distinguished BLANCO above their competitors, with the birth of our social media campaign ‘better together’.
The Solution.
The ‘better together’ campaign inspired people to buy more than one product, as after all, they go better together! This idea spawned across brand and product-specific campaigns, creating consistency, familiarity and most importantly, sales with our target audience.
