PETIT BATEAU is a French clothing brand with an impressive 130 year heritage.
They offer premium, sustainable clothing, creating a playful, joyful universe which speaks to all generations.e
Goal.
Establish Petit Bateau as a premium, sustainable and timeless brand, while driving online and in-store sales.
The Challenge.
Though Petit Bateau had brand recognition in the Australian market, building upon this awareness was crucial to the brand’s development.
Online sales had become stagnant and there was a lack of strategy, plus missed opportunities for growth.
The Strategy.
We implemented an integrated approach combining awareness and sales. We focused on highlighting Petit Batau’s commitment to quality, longevity, sustainability and their French legacy. To improve sales we highlighted seasonal collections, promotions and product offerings.
Building brand awareness creates a larger pool of potential customers. As awareness continues to grow, more people become interested in the brand's offerings, which leads to increased sales.
Successful sales promotions and campaigns generate buzz and word-of-mouth, further enhancing brand awareness.
Unboxing.
In Store.
Behind the Scenes.
Sales.
“ I’m thrilled with the results since appointing Media Sociale. We have effectively engaged our target audience, raised brand awareness, and online orders have exceeded the combined sales of all our physical stores.”
Lauren Downs, Managing Director, Petit Bateau.
