SMASH® creates sustainable products that make life easier. They are a recognisable, household staple with a diverse range of products covering food storage, hydration, lunch boxes & cooling.
Goal.
There is stiff competition in the highly competitive arena of storage.
As a recognisable brand, Smash® is in an ideal position to grow existing audiences
and capture new ones while keeping pace with the crowded lunchbox space.
The Challenge.
Smash launched a new premium range in 2023 so we undertook an optimisation & maintenance phase across all social media platforms while we developed an exciting ‘launch campaign’ for when the new range dropped. This built trust & credibility while being a place of discovery for new customers.
The Strategy.
Smash® have a recognisable brand with a
solid reputation built over many years.
With everything we do we’re honouring this
proud legacy and taking people along a journey.
We’re listening to the data. It tells us that to win
over their target audience we need to build digital credibility
through a strong organic social media presence.
The Solution.
It is important to show Smash’s journey in its entirety. Maintaining a nostalgic familiarity with people who have grown up with Smash® is something we consistently highlight as we prepare to introduce the exciting new range and accompanying campaign in 2023!
trust and credibility is built
a clear and familiar tone of voice being
used across all digital touch pointsSocial media best practice is being adhered to
All posts are fulfilling a marketing purpose
